Targeted, well thought-out online writing is an indispensible part of any business in the modern world.
Whether you are an entrepreneur planning an online start up or an established business looking to build a presence on the web, the words on your website are what will make or break your success.
Unfortunately many new web business initiates waste a lot of time and money on fancy designs and programming which is pleasing to the eye. They throw thousands of dollars down the drain on websites that get no traffic.
Web site traffic is the backbone of your business online. But in order to get the traffic, you simply must understand the rules of writing for the web. There are over 100 million sites on the web and it's continuing to expand at an alarming rate.
And guess what?
Most of these sites receive absolutely no traffic, because their creators don't understand how to write in a way that generates that traffic naturally from the search engines - otherwise known as search engine optimization (SEO).
What's more, many business owners don't understand how to speak to their potential customers online. The game has changed.
In order to be successful in the world of online business, you must have writing that both generates traffic and speaks to that traffic in such a way that those visitors will become more likely to convert into paying customers.
Many web site owners become obsessed with SEO copywriting to the detriment of providing real value to their visitors. Their pages are garbled rubbish designed to appeal to search engine spiders. To humans, they are unintelligible. If you don't provide value online, you're toast.
Premium Online Writing provides the solutions to these problems. Custom-built SEO copywriting and content, in a voice that addresses your target market, written for both the purposes of maximizing long term search engine traffic and converting prospects into buyers. In other words, the single most valuable investment you could ever make in your web site.
Author: Tom McSherry
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