For some website owners, the thought of affordable small business SEO might conjure up images of low-cost providers in a Southeast Asian country who can barely spell your primary keywords.
Many small business owners have had bad experiences dealing with web SEO services which they chose based on price, but which then failed to deliver on their promises.
Luckily, there are options available to the small business operator online who wants the best of both worlds: quality content at an affordable price. Our small business SEO services might be exactly what your online business needs to reach its potential.
The idea that SEO done properly has to be expensive is a myth create by self-styled SEO gurus who want to charge extravagant prices for their web SEO services. There is a right way and many wrong ways to optimize your web site, but doing it the right way is often not out of reach of the average small business owner, even in the start up phase.
If you have a few thousand dollars to spend to commission a website from scratch, then you can afford to have a high-traffic site within a matter of weeks or months. Even if you only have a hundred dollars spare in your budget, that money can be much more effectively spent on small business SEO services than on advertising your website by other means.
In fact, as a small business owner, you would be shooting yourself in the foot by not hiring an SEO expert to optimize your content (that is, if you can't do it yourself).
The amount of money you can save on advertising in the long run by paying for just ten or twenty optimized content pages will be significant. With properly optimized content, the average cost to you of generating each visitor to your site is lowered.
Think of it this way. Let's say you pay an average of 25 cents per click for an ad for the keyword "red shoes." For 100 visitors (ie, 100 clicks), you pay $25. Want more visitors? You have to hand over more money.
On the other hand, you could use that same $25 to commission an optimized, 500-word article built around that same keyword. Done properly, this article will generate hundreds of visitors to your site over the next few months, potentially generating traffic for years to come. In the long term, that article itself may generate thousands of visitors - all for the one-time cost of $25.
So you can see that there are obvious benefits to SEO for small business in terms of expenses and cashflow, which are all important for the the small business person in the start-up phase.
PPC does have an important place in marketing online, but it's usually not the most effective form of marketing for small business people in the early stages of building a site.
If a single $25 article generates just 2500 visitors over the course of a year (a low number) and only 1% of those buy a product from you with a $10 profit margin, that's $250.
That's your initial investment of $25 multiplied by 10. No matter what business you're in, that's an excellent return. You can imagine the kind of results an affordable SEO package of 50 articles with similar numbers could garner for your business.
Affordable small business SEO is not out of your reach - and if you don't take the opportunity now, instead choosing to continue throwing money away on advertising, you're leaving a lot of your potential profits on the table.
Author: Tom McSherry
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