This article Internet marketing review is designed to put any skepticism or worries about the benefits of article marketing as a promotional strategy to rest. Article marketing is still a powerful Internet marketing tool after all these years.
Article marketing works, and it's extremely effective - as long as it's done right. But if all you've heard so far is buzz, you'll want to know the concrete benefits of this Internet marketing tool. Here are five solid reasons to include article marketing as part of your promotional strategy.
Leveraging the article marketing sites is one of the best ways to get exposure for your business. The top article marketing sites already get huge amounts of traffic, and any content you submit to those sites will automatically get noticed by the major search engines.
With the right keyword choices and proper optimization, an article submitted to a top article directory can begin generating leads and sales within days or even hours.
Credibility is extremely important for online businesses. Consumers aren't able to deal with you face-to-face, so they are automatically distrustful. Scams are everywhere on the Internet. This is why it's so important to establish yourself as an expert in your particular niche. People won't buy from you if they don't see evidence that you really now what you're talking about.
One of the best ways to build credibility is to establish an author profile on several of the top article marketing directories and submit plenty of high quality articles.
Many people are aware of the huge failure rate attached to Internet start-ups. Yet everyone who decides to start an online business does so with full confidence that they will be one of the ones who succeed.
Of course, for the majority, that dream will never come true. Why? Because many people simply don't learn to play the online business game the way it must be played.
One common example is the successful offline salesperson who decides to launch a website. She knows the ins and outs of selling face to face, and thinks starting an online business will be a breeze.
But, despite all her efforts, her single-page sales site just doesn't get the traffic she needs to make a living. Eventually, she gives up in despair. The problem? She didn't understand that selling on the Internet and selling face to face involve completely different processes.
Articles play an essential part in that process. As well as building your credibility, as noted above, they serve a very important function - they offer valuable information to readers. And that's what many Internet surfers are hungry for: information.
If you hit them with sales pitches before you offer them valuable information, you online business will struggle to reach its full potential.
As you may be aware, building a successful website includes getting a lot of high quality links in to that site. High quality, one-way links are viewed by Google as being a huge credibility indicator with the search engines, which will lead to them ranking your website pages higher in relevant search results - assuming your website content is also good.
Linking from marketing articles back to your site is the best way to get guaranteed, high value links back to your site for free.
The points raised in this article Internet marketing review should be enough to convince you of the power and value of article marketing. Article marketing promotion is the key to the success of many full-time Internet marketers.
If you want to take a step towards working for yourself, or you want to raise the profile of an already established business, article marketing is one weapon you can't afford to leave out of your arsenal.
However, you may think this article Internet marketing review is biased due to the fact it has focused on the good and avoided the bad. There are downsides to article marketing - but only if you don't do it right.
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Author: Tom McSherry
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