There are many online marketing experts who try to sell their best article Internet marketing tip and their various "secrets" for hundreds or thousands of dollars.
In this article, we're going to delve into an extremely practical, immediately applicable article marketing tip that will change the way you think about this form of marketing. It may sound like a tip you've heard before, but it's one that bears repeating in an digital world crowded with disposable content.
Content is king. It's a phrase you will have no doubt come across already many times with respect to online businesses. But many people make the mistake of thinking it applies only to websites, but not to article marketing as well.
And others ignore it completely - those are the ones who don't last long in business, online or off.
The "Content is king" mantra is based on a simple principle: in order to stay in business in the long term, you must produce value for other people. It's really that simple. As long as what you do or sell produces real, life-changing value for other people, you will never have to worry about running short of money.
There are many statistics about the failure rate of business start-ups, and particularly online ventures. A large part of the number of failures is that many entrepreneurs go into business asking the wrong question: "How can I get rich?" What they should really be asking is, "How can I enrich other people's lives?"
So what does this fairly abstract idea have to do with article marketing? Well, it's simple. All article marketers know they should be building their articles around high demand keywords. But you need to go deeper than that. Put yourself in the searcher's shoes for a minute.
Ask yourself, what is going through someone's mind when they search on this keyword? What is the problem they are trying to solve?
Know the answer to that, and you have the perfect formula for generating marketing articles that produce stellar results.
Because when your article pops up in the search results providing the exact answers and solutions your reader needs, you are going to be their first choice for any relevant product purchases.
So the idea is simply to create value. Obviously, you must optimize keywords and get the "technical" side right as well. But you can have thousands of spun articles that are keyword optimized which don't help a single person solve their problems.
If your articles don't provide real value, your readers will have absolutely no motivation to open their wallets to you.
This article Internet marketing tip - committing to the highest quality - is where many article marketing services fall short of the mark. They can produce a large volume of writing without really saying anything useful.
With Premium Online Writing, we take the time to get inside your potential customer's head and figure out what makes him or her tick. Then we craft articles that generate traffic and create goodwill toward your business because of the value they provide. And that, of course, leads to monetization.Contact Us today to learn more about our full range of article marketing services.
Author: Tom McSherry
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