Knowing your article marketing strategy from the get-go is essential to ensuring you have a blueprint for success.
Your strategy includes such important factors as keyword research, the web marketing tools you use and the end goal of your marketing plan. This article will take a look at a few of the common types of businesses that can benefit from article marketing and the strategies they would each use to accomplish their goals.
While article marketing is many-faceted, we can boil down the purpose of a campaign to two major elements. First, article marketing can be used to directly generate traffic.
Second, it can be used for building backlinks to your website with the hope of raising the rankings of the website, thus increasing traffic indirectly. No matter what web marketing tools you use to achieve those ends, these will be your two main article marketing goals.
Both strategies have the goal of exposing more visitors to your marketing messages - they just go about it in different ways.
Of course, both approaches combined will garner the best results, but let's talk about these elements as they relate to specific examples of when you might use article marketing.
This is one of the greatest benefits of a carefully planned article marketing campaign. If you've been running a website for any length of time you have no doubt heard about the importance of backlinks or inbound links for raising your rankings. Ideally you want as many one-way links pointing into your site from other sites with a high Google PageRank (PR) as possible.
Quality article marketing sites are probably the best method for generating these high-PR, one-way links. All article marketing sites allow you to attach a resource box to the bottom of your articles with links back to your site - including links to your home page, with the main keyword of your site as the text link copy, will help to boost the overall rankings of your site.
The above strategy relates to boosting the rankings of all the pages on your site - but what if you have a specific page you want to rank highly for a high-value keyword? This is where deep-linking comes in, and once again article marketing comes into its own.
By linking to a specific page on your site from an article directory, using the specific keyword you want to target as the text link copy, you can boost the ranking of that page. This is excellent for increasing traffic to a sales page or a content page that forms an important part of your website's sales funnel.
If you have a content site, you may find it easy to generate search engine traffic directly to your site - online store owners often don't have this luxury. If you run an online store which is thin on content (ie., informative articles) it will be next to impossible to generate search engine traffic.
Again, a good article marketing strategy can save the day here.
You can submit search engine optimized articles to high PageRank article directories, which then link to your sales site. These articles will receive search engine traffic, and depending on the quality of the articles, a certain percentage of the readers will click through to your sales site or online store as interested potential customers.
Deciding what your end goal is with article marketing will be essential to forming the right strategy and choosing the right web marketing tools. Now that you know what you want to achieve, you can figure out how to get there.
For instance, if you want to generate traffic directly from articles to your site, you will need to focus on:
If you want to focus on boosting the rankings of an existing content site, having the article itself rank highly is less important as you aren't gunning for direct traffic from the article - you just want the link an article provides.
In this case, you will want to focus on posting a larger number of articles to the top article directories to generate more, higher-PR links.
Now, this is a simplification - and of course, both of these main goals can be achieved with a large number of high quality, well-written and well-optimized articles.
And there is more to article marketing strategy than the points covered here - take a look at Article Internet Marketing Strategy Part 2 for more expanded concepts.
Even if you have some idea what your strategy is going in, you may not have the time or know-how to carry out your plan effectively.
If this is the case, go ahead and Contact Us about our services relating to planning and carrying out an article marketing strategy.
Author: Tom McSherry
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