Article writing for SEO is an intimidating prospect to those who have the gung-ho attitude to start an online business, but who feel they lack the skills or talent to express themselves through writing.
There are other articles on this site that deal with the technical side of article writing for SEO - here I am talking about the human connection side of the equation.
For more on the technical stuff, check out SEO Article Writing 101.
The achieve the best article writing results you not only have to understand the technical side of search engine optimization - you have to string together sentences that will be read by other humans beings - thousands of other human beings every day, in fact, if you do the job well.
Think about that for a second. That's a bit of a frightening prospect. Most people, if they were told they had to get up on stage and talk in front of a crowd of 5000 people, would become physically ill.
Luckily, it's not as bad as all that. Writing for the web does not carry the same anxiety as public speaking.
But, unfortunately, that leads to the large amount of sloppy content you see online - when you're tapping away at the computer, it's easy to forget that your words will be read and understood by real people with real lives and real problems - so you better make it sound good.
How do you do that? One of the very first elements you should understand for the best article writing results is the use of a conversational tone. Ideally, when you read what you've written back to yourself, it should sound like something you would say to a close friend.
If it sounds too stilted, or it sounds like a lecture, you've missed the mark. The idea is to create an experience akin to friendship or a mentoring session with the reader.
It's also a good idea to break up the text into smaller paragraphs where you can. People read material differently online compared to how they would read words on paper - the strain on eyes caused by computer screens encourages people to scan a lot more. This means it's difficult for anyone to read large chunks of text without a lot of breaks in them.
It's best to write short- to medium-length paragraphs, broken up by headlines that grab attention, draw the reader in and clearly state what the following paragraph of text is all about.
It's good to use your imagination, but being precise is usually more effective than thinking of poetic headlines that mislead or confuse the reader about the content to follow.
Most importantly, try to write from a perspective of offering genuine value. When you engage in SEO article writing, the focus should be on giving something to the visitor as a gift, rather than trying to draw value out of the visitor by using high-pressure tactics to force a quick sale that may lead to buyer's remorse.
You will get better long term results by building trust first and selling second. This is one of the keys of creating long term and lifetime customers who will continue to add value to your business over time - and the more lifetime customers you collect, the more secure your business's future becomes.
Writing effective SEO articles is something that anyone can achieve with a bit of learning and practice. However, if you don't have the time or inclination to write articles yourself, you can always get SEO article writing pros to do it for you. Contact Us for more information on our article writing for SEO services.
Author: Tom McSherry
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