Article Writing Information - Natural SEO and Offline Writing Tips

This article writing information will lead you in the right direction when it comes to crafting high quality articles. These are general principles that can be applied to writing for any medium, although they are particularly useful if you're creating online articles for natural SEO (search engine optimization) purposes.

Here we will cover the basic elements of style when it comes to writing short non-fiction - in other words, articles which are intended to convey information to the reader.

Write in a Natural Way

When people who don't have a lot of writing experience turn their hand to writing a good article, they tend to overdo it. What do I mean by that? Well, many people try to take on a writing style which is not really "theirs" but which reflects a kind of dry, academic style that they think of as "good writing."

Let's set this issue straight: good writing is writing that clearly communicates ideas from the writer to the reader. You don't have to constantly be performing verbal backflips and "impressing" the reader with your huge vocabulary.

In fact, doing this often has the opposite of the intended effect. It turns the reader off because they can sense that you aren't communicating in an authentic way - your writing becomes stilted, processed and unnatural.

You should always aim to write with a natural voice and don't try to "smarten up" your words with flowery language or complicated grammar. You will create more trust in your readers by communicating in an honest, authentic voice than by trying to use complex language to make your writing sound clever.

This is also true for natural SEO. Don't cram keywords in so your sentences sound stilted and unnatural. Natural SEO is all about including your keywords in your writing in a way that flows and looks normal to a human reader.

Get The Grammar and Spelling Right

Now, this is not a huge deal in some forms of writing. But if, for instance, you are writing for your own business website, think about what you are communicating if your copy is full of spelling and grammar mistakes. It's a sign of a lack of professionalism.

Your visitors will think, "If this person can't be bothered to do a spelling and grammar check on their own writing, or hire a proofreader to do it for them, how can I trust their product or service to solve my problem?"

Think about this in your own life. How do you react when you see an obvious spelling mistake in a shop window or an ad? It may not put your off buying something on that visit, but it certainly damages your idea of that company's brand value for the future.


Depending on the publication you're writing for and the ideas you're using, you may need to reference your writing. Generally, whenever you us a direct quote from someone else you need to credit it to the original speaker or author. There are various styles of referencing quotes which are too complex to cover in this short article.

If the information your are using is part of the general pool of knowledge, or it is your own ideas synthesized from other sources, you may not need to worry about referencing quite so much.

If you are using ideas that are obviously recognizable as someone else's, you should give credit where credit is due. Referencing helps you avoid running into legal problems when it comes to copyrights and plagiarism.

Some article writing information may indicate to you that referencing is less important online. If you are an expert in your field then this is true, but you should still strive to reference when you've done research to supplement your own ideas.

Structuring Your Writing

Many new writers have problems with organizing their ideas because they lack any concept of structure. In general, try to give your articles an introduction that outlines the content and topic, a body which covers your main points, and a conclusion which sums up what you have said - without repeating anything.

It takes some time to master this structure, but once you get it you will find article writing much easier.

More Information

This article writing information should get you started on the path to crafting well-written articles that really speak to your target readers.

If you're interested in more article writing information or you'd like a professional article writing service to do all this for you, feel free to Contact Us with your questions.

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