Having good direct response copywriters on your team is the closest you'll ever come to getting a license to print money.
Branding and relationship building are important for long term business success, but nothing will have a more immediate impact on your sales than the employment of excellent direct response copy.
Having your copy written by a pro direct mail copywriter could literally mean doubling, tripling or even quadrupling your sales.
The beauty of direct response copywriting is that you don't have to wait long to find out if it's effective. This is especially true online. If you're sending hundreds or thousands of visitors a day to a direct response sales page, you'll know very quickly what its conversion rate is.
And you'll see immediate improvements when you have a direct response copywriter touch up or re-write your page to make it really snap, turning those unsure prospects and fence-sitters into paying customers.
You can easily split-test different variations to see what is working and what isn't. This is the key to turning a sales website into a well-oiled cash producing machine.
Every serious marketer knows that following up on interested leads is essential to increasing your conversions. This is evidenced by the prevalence of email newsletters and autoresponders courses around the Internet - repeat contact means more sales.
But you don't want to rely on follow-ups just because you can't make sales on the first contact - that the result of poor sales copy. Having tight, high-converting sales writing combined with an optimized follow-up strategy is like putting your business on steroids.
There's a simple principle in sales: it's easier to sell to someone who has already decided to buy from you. Of course, this assumes you have high quality products or services. But consider this: if your direct response copywriting is effective, you'll automatically have more customers to promote your back-end products to.
This means more repeat business and the development of relationships with lifelong customers. But that process all begins with breaking the psychological barrier between each customer and the decision to buy from you. Great direct response copywriting makes breaking that barrier easier.
Many website owners make the mistake of thinking that because they can write effective SEO content, they can also write their own sales copy.
These two activities require a completely different skill set - which is exactly why some entreprenuers can have the frustrating experience of building a content-rich site, getting lots of targeted traffic, creating a product, and then making exactly zero sales.
The key difference is that web content simply informs and builds trust whereas sales copy must stimulate the right emotions that will lead the reader to make a purchase - and still feel good about it afterwards.
Building trust is important, especially online, but in order to sell you still need copy with that 'killer instinct' which will inspire readers to make a decision - not tomorrow, but now.
This is done using techniques and principles that can only be learned through study and experience. A talent with words is also essential.
As you can see, the benefits to your business of finding a great direct response writer are too good to pass up. There's just one problem - good direct response writers are extremely hard to find. Premium Online Writing takes to hassle out of finding one, once and for all. Contact Us today to learn more.
Author: Tom McSherry
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