Hiring an ebook ghostwriter is one of the most effective methods of accelerating the creation of information products to sell through your website.
Ebook ghostwriting services are used on a regular basis by many top Internet marketers who are managing multiple online business projects and don't have time to write their products themselves. This makes creating an ebook relatively quick and easy.
An ebook ghostwriter can produce a thoroughly researched work that matches the style and expert voice of your own writing. If you're a marketer, then marketing is your strong suit, not writing books - so leave that part to a professional writer, and focus your time where it will produce the best returns.
Ebooks are a dream product from a seller's perspective. If you don't sell them yet, you should. The beauty of an ebook is that once your initial production costs are out of the way, there are virtually no ongoing costs associated with the product except for credit card transaction fees and bank fees.
It costs you absolutely nothing to produce another unit, since the product is entirely digital. This means the profit margins on ebooks are massive - much higher than for the majority of physical products.
It just makes sense. Most of the costs of physical books are associated with the printing and the actual materials the books are made from - but what people are really paying for is the information in those books.
That's why customers will pay the same price for a digital ebook as they will for a hard copy - it's all the same to them, as long as they get the information they need.
But with an ebook, you get to keep the lion's share of the revenue from sales, without having to worry about having publishers taking a share or paying printing costs. This is why creating an ebook can be such a lucrative move.
As you might have guessed from all that, I sell ebooks myself. Digital products can be an excellent source of passive income for an online business, but they are also very easy to mess up.
Let's look at a few of the market dynamics of creating an ebook and selling it, to help you understand why using a high quality freelance ebook writer is so important.
If you want to sell an ebook, you'll have to provide a money-back guarantee in order to be competitive. Most online shoppers are extremely wary of giving away their credit card details and hard-earned cash without some sort of promise they'll get their money back if they aren't satisfied.
A product that doesn't offer a guarantee is immediately suspicious - full refunds are the norm when it comes to selling ebooks.
So here's the rub: even if your marketing is excellent and you make plenty of sales, if your ebook is rubbish you'll end up with a high return rate which will erode your profits. Next thing you know, Internet forums are full of talk about how bad your product is, and then it's dead - and you have to start all over again.
To avoid this, you need to make sure you follow a proven and tested method for creating a high quality ebook - and this is exactly what a freelance ebook writer can do for you.
Here at Premium Online Writing, we have the experience and expertise to create an expert-quality ebook that you'll be proud to put your name on. What's more, we know how to create info products that sell and satisfy customers, which means greater potential for you to upsell your customer base in the future.
We can also help you create effective sales copy when the product is ready to launch. Contact Us today for more information on hiring an ebook ghostwriter.
Author: Tom McSherry
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