There are a few key factors about ezine article writing that you must understand in order to be successful.
In email marketing, you will find that various elements of the writing take on extra importance, whereas aspects of writing that are central to other forms of written communication are less important in an email marketing campaign.
Ezine writing and email marketing help businesses in numerous ways, but only if you do them right.
For instance, headlines can really make or break each email you send out. You may have a huge mailing list, but if you can't get those on your list to open and read each email you send out, then that list will turn out to be pretty worthless to you.
It's not just about having big list - you need a list that interacts with your emails and responds to you, and the first step towards that is crafting tight copy for your subject lines.
Writing a good headline is something of a tightrope act. You don't want to overdo it with hype, but you want to use attention-grabbing, succinct words that will spark the reader's curiosity and encourage them to open the email and, hopefully, read it.
Just think about your own email inbox - how many newsletters and freebies have you signed up for? Chances are, you may get a whole lot of emails you never even bother to open, but if a clever headline catches your eye with strong words and creates intrigue, you will open it to read more.
Another commonly used technique in email marketing is to make liberal use of the ellipsis (...). The theory is that the use of this punctuation helps to draw the reader through to the next line.
Writing email newsletters or ezines is similar in some ways to writing a web sales letter, and similar in some ways to writing web page content - it's kind of a hybrid. Let me explain.
Your ezine needs to be written like sales copy in one particular way: every sentence, every headline and piece of punctuation, must create tension that draws the reader on to the next sentence. Everything must encourage them to read all the way through.
However, there is an importance difference - and this is the aspect in which ezines should resemble website articles. Ezine article writing must offer valuable information, rather than attempting to "sell" too much.
You do need a call to action - and we'll talk about that next - but the bulk of your email should be offering value. You have to give more than you take.
If you don't include a call to action in your ezine writing, your readers won't respond. It's as simple as that. You need to know what you Most Wanted Response is for each email, and craft a call to action which makes that clear.
The Most Wanted Response could be just about anything, but typically it will be something like a purchase of an ebook, or perhaps a sign-up for another email list or an auto-responder course.
If this all sounds beyond you, don't despair. You don't have to miss out on the stunning effectiveness of email marketing simply because you aren't sure how to write the emails yourself. Don't waste your time on cheap article writing - come to us and get email copy that generates a response.
Our writing services include complete email marketing campaigns to help you boost sales from your list or lists. Contact Us today for more information.
Author: Tom McSherry
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