Freelance copywriter rates are the first consideration that crosses many business owners' minds when they decide to outsource a writing project.
You want to know what standard freelance copywriting fees are to avoid getting ripped off. At the same time, you have to know what you can reasonably expect to pay to get the job done right - after all, you get what you pay for.
This article will look at some of the factors that determine freelance copywriter rates, and how to avoid getting scammed by poor quality writers.
First of all, you need to understand that if you hire the absolute cheapest writer you can find, you might as well be flushing cold hard cash straight down the toilet.
The cheapest copywriters available are cheap for two reasons: they are either new to the market, or they can't produce results. Paying for good copy is an investment - and investments ought to produce returns.
Copywriters who make money for their clients can afford to charge higher fees - they make their clients richer, so the clients can afford it.
It's essential to approach the outsourcing of your copywriting with the potential return on investment in mind. Sure, you can have a cheap writer bang out a sales page in broken English for 50 bucks. But who on Earth buys a product from a sales page written in broken English?
At Premium Online Writing, we're not the cheapest copywriters you'll come across on the web - and we don't want to be. Our prices reflect the quality of the work we do, and the returns that work brings to our clients.
Now you know that if you want to avoid wasting your money, you should steer clear of the dirt cheap writers. But what's a reasonable fee for a good copywriter? The situation is made more complicated by the fact that writers have different methods of charging. The three main methods are per word, per project and per hour.
Many writers charge per word, as this tends to reflect the amount of work that actually goes into a project - this is the method used by Premium Online Writing for content writing services. Others will charge a flat rate on a per project basis - this usually reflects extra non-writing work involved in the deal, such as research. Again, we will sometimes use this method for copywriting projects, when appropriate.
And last of all, some copywriters charge per hour. We steer clear of this method because we believe pricing should be directly related to the work that goes into a project. It's too easy for a copywriter charging by the hour to overcharge.
Generally speaking, if you're paying a copywriter a rate that works out to more than $100 an hour, you might be paying too much - unless the writer's work produces returns that justify such a rate.
When you hire a Premium Online Writing copywriter to craft copy for your website, you'll pay only 5 cents per word (US) for some of the best quality content writing available on the web. You get original, thoroughly researched and fully search engine optimized content.
For sales pages or other large-scale projects, we can negotiate a reasonable fee for you based on the requirements of the job. Contact Us now to discuss the details of your next project.
Author: Tom McSherry
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