Find yourself stuck on a project and thinking, "I need a copywriter"? If you're thinking it, you're probably right.
All of these situations call for the services of a skilled web content specialist. Let's hone in on how a professional web content developer can benefit you in a variety of different campaigns and projects.
Direct sales is an extremely popular form of online marketing, but it's very difficult to pull off. Many would-be entrepreneurs try and fail to start a direct response sales website, mainly due to a lack of the necessary copywriting skills.
If you own or want to start a direct sales site, you'll need to buy traffic through advertising. So the conversion rate of your sales copy will directly affect your return on investment in terms of advertising.
A skilled direct response copywriter can create a high-conversion sales page to help ensure your site makes a lot more revenue from sales than what you're spending on advertising.
Another example of a direct marketing project is an email marketing campaign. By creating an opt-in email list, you can market your products or services directly to interested, qualified prospects.
Again, a top-level web content specialist can create both the copy needed to maximize opt-ins to your list, and the sales copy needed to convert those interested leads into paying customers.
Direct selling is the 'hard sell' approach - brand building is the 'soft sell.' In Internet marketing, this is also known as Pre-Selling - the art of warming up readers to make them more likely to buy from you, without trying to push a purchase straight away.
Good branding and Pre-selling in the right combination with direct sales copywriting can be devastatingly effective for an online business. A good copywriter can help you build goodwill towards your brand so that when it comes time to sell, you have a much better chance of converting your visitors.
Getting your copy right during the build-up to the launch of a new product can make a huge difference to initial sales and word-of-mouth buzz. With a skilled copywriter on your side in the weeks leading up to the product launch, you'll have potential customers itching for your product sales page to finally go live. An excellent copywriter can create an emotional need for a product in your visitors before it's even released.
Most businesses can't afford to keep a full-time writer - it's not practical when most of your copywriting projects are not ongoing gigs.
Likewise, if you're a solo operator, you just want to borrow the skills of an experienced copywriter for a limited time or a single project.
The best solution is to use a web content developer to deal which projects when they need to be done. Contact Us today to learn more about our freelance copywriting services.
Author: Tom McSherry
Get a free quote on any of your web writing needs, including:
...whatever you need, we can make it happen.
Skype ID: tommcsherry
Still not sure? See some testimonials from satisfied existing clients.