There are Internet business models that work, and ones that don't. Making the right choice when you plan your business will have a huge effect on whether or not your venture is successful.
There are two main factors we're going to look at here in this discussion of online business systems that work:
There are many different ways to generate traffic to your business website, but only a few are really effective in the long term. Here are three marketing ideas for small business that'll help drive traffic to your site, and their relative advantages and disadvantages.
PPC stands for Pay Per Click. These are the ads that appear on advertising networks like Google and Yahoo.
With this online business system, you pay for each click to your website based on how expensive relevant keyword phrases are. This price is determined by the competition bidding on those same keyword terms, so more competitive markets are more expensive to advertise in.
PPC can help you start getting targeted traffic straight away. It's an Internet business plan which can be launched relatively quickly. The downside is it's much more expensive than the other two traffic driving methods we're about to look at.
It's also harder to make a profit – if you spend a lot of money on clicks that don't turn into buying customers, you'll end up losing money. That makes it a risky traffic-driving method for beginners in online business.
This refers to the non-paid search results on the search engines. You can't buy your way to the top of these results – it takes more time and effort to get the good rankings you need to drive search traffic.
Most importantly, you need to have high quality, unique, keyword-focused content on your website to get lots of search engine traffic.
The major benefit? Once you get good search rankings, the traffic is totally free. It's incredibly easy to make a profit when you get plenty of search engine traffic, because you don't have to spend money to acquire new customers.
This is the traffic generation method I recommend most to ensure long-term success with a business website. It will help you get the most traffic for the least amount of money expended.
Lower costs in the long term mean better profitability and cashflow for your business.
This is also the traffic driving method behind our Ultimate Home Business Starter Package Internet business model.
Social media is the latest craze for traffic generation. There are a lot of 'hot' information products that claim to help you make money online using only social media to drive traffic.
But it's not recommended to build your entire Internet business model around this one traffic source.
Sites like Facebook and Twitter are actually better for relationship-building than for finding new site visitors. They can't produce the same traffic numbers as search engines do, and the quality of the traffic is completely different.
When someone is searching on Google, they're looking for the solution to a problem – a solution your products or services can provide. When they're on Facebook, they're just 'hanging out' – so they're much less likely to be in buying mode.
Once you know how you're going to get qualified, targeted traffic to your website, you've got half your Internet business model sorted. Now you need to figure out how you're actually going to make money.
Let's look at some Internet business models that work for other small online business owners.
On the plus side, each client can be worth a lot of money with this method (depending on the service you offer). That said, you do need to have good sales skills to get clients.
On the downside, it requires time input to carry out the service which means your maximum earnings will be limited, unless you want to hire and manage staff.
We can help you develop marketing ideas for your small business or launch your entire online business by building a website that will generate torrents of free search engine traffic. We'll combine the Organic Search Traffic Internet business model with any monetization plan you like to create a low-cost, high profit business website for you.
Our business starter package also includes a detailed, personal report on the best ways to make money from your new website. Contact us today to set the ball rolling on the web business that may become your ticket to self-employment and financial freedom.
Author: Tom McSherry
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