SEO writing services extend beyond the simple production of website content.
Optimizing your web site for maximum search engine traffic involves factors beyond just putting keywords in the right place on each page - there are also many offsite elements to improving the results you get from your SEO efforts.
In fact, without a plan for improving the optimization of the off-site factors taken into account in search engine rankings, much of your efforts with keyword research and making your content perfect will be wasted.
The more competitive your market is, the more important it is to have a lot of solid off-site optimization techniques in place.
One example of SEO article writing services that work outside your website itself is article marketing.
Article marketing provides two very important benefits in terms of increasing traffic to a web site. The first of these is that in every article you submit to article marketing sites, you are allowed to link back to your web site.
This means that not only can you generate traffic directly from the article site, but if other marketers pick up your article to feature on blogs or in email newsletters, they must also link back to your site. These links represent the other important benefit of article marketing.
Many article marketing sites have a lot of credibility with the search engines, and a link from one of these sites back to yours passes on some of that credibility to your site.
This is often called "link juice" in the SEO community and is generally quantified by a Google Pagerank - a number from 1 to 10 that indicates how much of an authority a website is.
The number of links in to your site, and the credibility of the sites linking in, combine to boost your own site's credibility - and credibility is currency for the search engines.
It is beneficial for your site to have plenty of links coming from respectable, credible sites, with high Pagerank values - and article marketing sites represent one of the "easy" ways to generate such links.
These same principles apply to using social media websites and becoming active in the blogging community related to your website's topic or niche. These are other SEO writing services that can help you build traffic - and your reputation - online.
Social media encompasses sites like Facebook where most of the content is created by users. Creating an active Facebook page for your business with unique content and a steadily growing fanbase can be a good way to generate traffic and links to your site - or, in the case of some businesses, it can be a waste of time.
There are certain businesses that lend themselves well to social media marketing and certain ones that simply don't inspire people to tell all their friends. It's easier to marke a website about playing guitar through Facebook than a site about different types of blenders.
Participating in discussions on blogs and forums with links back to your site also serves another function, which is hard to quantify but still important - it helps you build a reputation as an expert with important people in your niche of industry.
You can't underestimate the power some bloggers have to make and break the reputation of a site or person in a particular niche. When you participate in the blogosphere it's important to keep in mind that you should contribute real value, rather than just use the blog as a forum for your own ideas and a way to get cheap links.
This gives you an idea of some of the wide variety of SEO writing services that Premium Online Writing can provide for your business, beyond simple article writing for SEO purposes. To make further enquiries about our SEO article writing services, please feel free to Contact Us.
Author: Tom McSherry
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