For those who understand it, the words are music - because they mean money.
For those who don't understand copywriting for the web, the whole process is a source of never-ending frustration. Because this is a key component to making money online successfully.
No matter where your prospects come from, bad copy doesn't sell. It's as simple as that.
The goal of web copywriting can be boiled down to three simple things:
Sounds easy, right? Well, it isn't.
In those three steps there are so many places you can lose a potential customer. There are literally dozens of ways uninitiated web copywriters get this wrong.
The consequences? Fewer sales now (sorry, that trip to Brazil will have to wait), and fewer long term customers to help you grow your business into the future.
I've had many clients come to me with 'websites in the wilderness.' They have a site set up... it looks great (after they've spent thousands on graphics and web design)... but they have one major problem.
Nobody ever visits it.
Think about this: if no one ever visits your site, or the people who do visit don't feel compelled to buy anything, what's the Return on Investment of all the money you've spent of web design and graphics?
Design works with copy, but it can't do copy's job. Copy is what pulls in visitors and what sells, at the end of the day.
The problem with web copywriting is that it requires a combination of technique and talent - science and art. The technique can take a really long time to nail, and not everyone has the talent. The result? Some people spend months or years trying to learn website copywriting, but no matter what they do, there's something missing.
As AC/DC once sang: 'I tell ya folks, it's harder than it looks.'
The other big problem with web content writing is that it takes up a lot of time. Writing, editing and re-writing require a lot of effort to make sure the copy 'pops.'
If you're managing a business, trying to write all your own copy can end up being a time sink that takes your attention away from other aspects of your enterprise.
In other words, hiring a professional web copywriter means one less hat you have to wear.
That means less chance of becoming over-burdened and burning out - and a higher chance of success both in the short term and the long run.
Outsourcing tasks which aren't amongst your skillset is simply smart business practice.
Tired of banging your head on the keyboard wondering where all the customers are? Let a professional shape your copy into an asset, not a liability.
Contact us now to discuss your needs with an experienced website copywriter.
Author: Tom McSherry
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