What is a ghost writer, really? We're not talking about a horror book author here - we're talking about a writer who creates articles, books, ebooks or any form of writing for another person or business.
The key difference is that once payment for the work is made, all copyrights transfer to the buyer and she can then publish the work as if she wrote it herself.
Clearly, the use of freelance ghostwriters has many applications for business. For example, let's say you run a website where the monetization is extremely tied up in your personal relationship to your visitors.
People come in, read your expert content, enjoy the friendly tone of your articles, and sign up to your newsletter or email autoresponder course. Eventually, they end up buying products from you because they know you and trust you as an expert in your niche.
Now, let's say you expand your portfolio of websites and buy two new ones. Suddenly, you're making more money from websites - but you don't have the time you need to add new content to your original site.
If you hire a random writer from Elance or Craigslist, you run the risk that the work they produce just won't fit with the existing content of your site. Your visitors will smell a rat or be disappointed by the quality of the new content, and your sales won't reflect your investment.
There's another solution - inviting guest writers and bloggers to contribute to your site. While this can be effective, it means you have to give them credit for the work and link back to their websites, meaning more traffic leaving your site without monetizing.
The best solution is to hire an experienced and well-educated ghost writer. A ghost writer with excellent research skills and experience with the world of online business can adopt the style of your site and create content that melds in seamlessly with your own.
And, best of all, you can put your name on it as if you wrote it yourself.
The same principles apply to writing an information product for your online business. If you have an email subscriber list who know and trust you as an expert, you will do a lot better selling your own products than trying to sell an affiliate info product with somebody else's name on it.
But if you don't have the time or skills to write a full-length ebook, this can seem like an impossible task. As a result, many marketers end up settling for less in earnings selling affiliate products than they could be making with their own products.
Luckily, information products are relatively easy to create for those with the right know-how. If you have an information-rich website and an email list and you aren't selling your own products, you're leaving a lot of money on the table.
Using a freelance ghostwriter to create an info product which you can then attach your name to is a great way to get more money out of your existing traffic and email list.
Now you've answered the question, "What is a Ghost Writer?" you should be able to see clearly if hiring one would help you improve your business. Contact Us to learn more about our ghost writing services.
Author: Tom McSherry
Get a free quote on any of your web writing needs, including:
...whatever you need, we can make it happen.
Skype ID: tommcsherry
Still not sure? See some testimonials from satisfied existing clients.